Read this article at BusinessWeek to see potential problems for Facebook when a probably “bad” agreement comes back to haunt them when they are really worth something.

Saving money as a startup is usually ingrained in entrepreneurs and spending money on attorneys is not uppermost in their mind (and many have a poor impression of them anyway). But the right attorney is one person on your side to help with the above mentioned items, as well as company valuation and structuring the right deal for investors. They are your best protectors of value and assets, and one business “friend” you can count on.

You will find that many attorneys may strike a deal with you to ease the cash flow burden as you startup with a variety of offers so long as they believe in your potential as a company. Deals can include taking a small stock option in return for delayed fees, and/or delaying fees until you have raised money. Once part of VentureStart we can sometimes recommend regional attorneys to you.

After mapping out the time-line of their product launch, including successes and failures, Chrometa summarizes the lessons learned from their mistakes and offers this advice to entrepreneurs:

Be patient, measure your progress, and focus on the purest fundamentals – namely improving your product, and keeping your customers thrilled.  If you can get these two things right, the rest should eventually fall into place.

Visit Bootstrap Blog:  Anecdotes and experiences bootstrapping a startup from the guys at Chrometa to read the entire post as well as other insightful posts on managing a startup enterprise.

All startups need to communicate their progress with potential customers, investors, supporters, etc. on a regular basis to keep mind share and accelerate interest. We got such a note from Tim White at SacMix today, and you can read it on Facebook. It is a good example all startups should follow.

Micromidas, based in West Sacramento, develops and scales environmentally benign biological and chemical processes that produce valuable chemical and material commodities from waste biomass. The first Micromidas application for their technology is scaling a process that converts the carbon in organic wastewater into PHA (polyhydroxyalkanoate), a family of bio-degradable plastics that can be used in lieu of conventional petroleum plastics. Their process generates highly functional bio-plastic while simultaneously reducing the quantity of bio-solids that municipal utilities must pay to treat.  Micromidas is led by CEO and founder, John Bissell,  who received his degree in chemical engineering from UC Davis; his entire team are also UC Davis graduates.

If you’ve ever met John you will understand that his passion, focus, determination, and hard work, as well as Micromidas’ huge business potential, were the key factors in launching the company, and raising the money, initially from family, friends and angels, and then from a group of sophisticated investors.

There are some lessons here for aspiring entrepreneurs. John used every resource available to learn about the process of financing a high growth company, including many regional ones. He was inspired by the UC Davis Green TEA Academy which he attended in 2008 at Incline Village (UCD offers multiple versions of its Entrepreneurship Academy). Following the Academy, he found mentors among the Sierra Angels and others and then entered the 2009 California Cleantech Open, where Micromidas won in the Air, Water and Waste group. This created substantial publicity for the company and provided more mentors, and a network of interested supporters, something many entrepreneurs neglect and fail to build.

Along the way, he sought and received advice from VentureStart and local startup CEO’s, and was invited to and attended angel group dinners to get further insight into the ins and outs of raising money. In the entire process, we are sure that, while much of the advice was valid, it varied considerably from mentor to mentor and source to source. That’s the nature of getting a startup going; there is no absolutely right or wrong process; the entrepreneur listens, distills and then decides the best path for his or her company. And in the process they build and communicate with their network, never really knowing the path any lead will take. For Micromidas, that network worked out very well.

Congratulations to Micromidas and John!

There is a post on VentureBeat today that has more details and discussion. That post also has some good summary information on the SEC rules that relate to all entrepreneurs raising money. It’s worth reading just for that.

• Valuation of deals done on comparable companies
• Investors’ experience, and having the opportunity to see many deals, done or not
• Whether the investment return at the time the company exits (e.g., sells to another company, or does an IPO),  under the best circumstances, meets the VC firm’s criteria

The article could lead one to think that a 10 times (10x) return is great for the investor. Well, we are not sure that is universally accepted. Consider the early stage investor (angel or seed stage VC) where maybe only one in ten of their investments really make it; 10x will just get you your money back on your entire portfolio (the great one just makes up for the nine that fail or just muddle along)! We would think experienced investors will have higher expectations!

Chrometa maintains an excellent blog and today we saw an interesting post on customer support for software companies and its challenges. Take a look and I think you’ll find that Chrometa have met the challenge well with some good thinking. The very fact their blog talks about this is also great marketing. Go Chrometa!

Adam Kalsey, the founder of SacStarts and a VentureStart mentor, recently gave advice on this to one VentureStart entrepreneur and then published it on his blog. We quote it here since it is so relevant to web startups.

“Got an idea for a technology product but don’t have the technical chops to build it yourself? You’ll need to find yourself a cofounder.

You’re building a technology company, but have no technology people on the founding team. This leaves you with three options. Hire, outsource, or find a technical co-founder.

It’s nearly impossible for a technology company to succeed by outsourcing their early product. Don’t even think of going that route. Freelancers or outside firms can’t possibly deliver what you want because they don’t actually care about the product or the outcome.

To hire someone full time, you’ll need to pay them a reasonable wage. For someone that’s capable of taking the business ideas you have and translating them to a real working product that won’t fall over as soon as people start using it, you’re looking at at least $80k/year in Sacramento. Don’t think you’ll go get funding and then hire someone. You’re going to need a product before you can get any funding. Gather together whatever funding you have now and hire a developer. It’s going to be important to hire the right person the first time, so if you don’t have anyone who has hired technical people for small teams before, I’d be happy to help you screen candidates.

Your third option is to gain a technical co-founder who’s willing to build this for a cut of the company. Expect to give them 25-30% of the company, but make sure you have a vesting arrangement so some crook doesn’t sign on, take 30% and quit the next day. I can help you screen these people and advise you on how you can structure things with them.

Here’s the thing… You can’t just go out and “find a co-founder” any more than you can go out and “find a wife.” Your co-founder relationship is just that, a relationship. You’ll have a significant relationship with this person, and they with you. Likewise, they’ll have a serious relationship with the business. You need someone to fall in love with you and your idea and to love it enough they’re willing to take tremendous risks in order to be involved. People grow into relationships, they aren’t recruited into them.

So how do you find your co-founder? Same way you found your wife. You meet lots of people. Put yourself out there. Make sure people know you’re available. Date.

Talk about your ideas with everyone you meet. Most people won’t want to hear about it. But some will have feedback. This feedback will shape your ideas and change your business. Along the way, you’ll meet someone with a technical mind that gets just as excited about your idea as you do. You’ll find that the two of you can’t seem to spend enough time talking about the idea and the business. You’ll know that this person is the one.”