10 lessons in bootstrapping a business

Many startups with high growth ambitions immediately think of raising money from angels or VCs. This can be challenging for first time entrepreneurs, and if family and friends money is not an alternative, then the choices left are often credit cards or bootstrapping. Here is a post on the top 10 lessons in bootstrapping from VentureBeat.


There are two ways to build a business: Raise a bunch of money or bootstrap. When I was in business school, there wasn’t much attention given to the bootstrapping notion. The “MBA way” of growing a business is to write a business plan, raise money and then execute the business plan. But I think that’s almost always the wrong approach.

We bootstrapped Infusionsoft for several years before ever raising capital. The lessons we learned were, and continue to be, invaluable. Here are the top ten lessons we learned from this method – and why I continue to evangelize bootstrapping to entrepreneurs: … Read More » »